The concept of a project is the prerequisite of its successful development and successful implementation. This is based on the analysis of the land plot’s potential, market situation, customer research and competitor analysis. This results in the formation of the main idea, functional purpose and competitive position of a project, specification of the recommended size of the project and the key components of the architectural concept. The final stage of this work is the elaboration of a business plan and technical specifications for the design of the project.
For developers, who are planning to construct multifunctional complexes, premium-class properties, properties which are new to the market or its segment, or any other investment-attractive properties, the concept development is of paramount importance.
The concept development is conducted for new development projects as well as for reconstruction projects.